Project Log
Mountain Outpost
in developmentThe production platform behind live endurance broadcasts. 20+ events per year, from crew management and equipment tracking to real-time overlays and YouTube analytics. A public broadcast hub for fans and an internal ops system for the production team.
Aravaipa Worx Engine
worx.aravaiparunning.com ↗Custom merch and branded apparel platform for endurance events. From intake and design approval to supplier fulfillment, managing the full production pipeline for 80+ annual events.
Obsession
obsession.run ↗The committed runner's log. A training accountability platform built around streaks, because consistency compounds. Activity sync, race calendars, and a community of runners who show up every day.
Race Purse
racepurse.com ↗Crowdsourced prize money for endurance athletes. Turn live hype into real support. 100% of contributions go directly to athletes. Launched at Black Canyon Ultras for Aravaipa Running × Mountain Outpost.
Burrito League Rewards
burritoleaguerewards.com ↗Gift burritos to runners. A rewards platform for Burrito League. Run with the crew, earn free burrito gift cards. QR code check-in, gift card fulfillment, and member tracking.
Dead Reckoning Labs, Inc.
In navigation, dead reckoning is the oldest method of finding your way, calculating position from a known starting point using speed, time, and direction. No GPS. No satellites. Just what you know and where you've been, projected forward.
We build for endurance athletes because we are endurance athletes. Every product in the lab started with a real problem. On a trail, at a race, or inside a team trying to do something that hadn't been done before. Start where you are. Use what you know. Ship something real.
github.com/dead-reckoning-labs