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Privacy Policy

Effective: October 7, 2026

1. Who We Are

Dead Reckoning Labs, Inc. ("DRL") builds software for endurance athletes and event organizations. This policy covers how we collect, use, and protect your information across all DRL products and services.

2. Information We Collect

We may collect the following types of information:

  • Account information (name, email) when you create an account
  • Activity data synced from third-party services (e.g., Strava) with your permission
  • Usage data (pages visited, features used) to improve our products
  • Payment information processed securely through Stripe
  • Mobile phone number, if you opt in to text message updates

3. How We Use Your Information

We use your information to:

  • Provide and improve our services
  • Send notifications you've opted into (e.g., streak reminders)
  • Process transactions
  • Communicate about your account or our services

4. Third-Party Services

Our products integrate with third-party services like Strava, UltraSignup, Stripe, and others. When you connect these services, their own privacy policies apply to the data they share with us. We only request the minimum permissions needed.

5. Text Messaging (SMS)

Dead Reckoning Labs operates the dropbags.io Drop Bag Updates text message program. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Full program terms: https://dropbags.io/terms. Privacy details: https://dropbags.io/privacy.

6. Data Security

We use industry-standard measures to protect your data, including encryption in transit and at rest. No system is perfectly secure, but we take reasonable steps to safeguard your information.

7. Data Retention

We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your account and associated data at any time.

8. Your Rights

You have the right to access, correct, or delete your personal data. You can also disconnect third-party integrations at any time through your account settings.

9. Changes

We may update this policy as our services evolve. We'll notify you of significant changes via email or in-app notification.

10. Contact

Questions about your privacy? Email us at jamil@deadreckoninglabs.com

© 2026 Dead Reckoning Labs, Inc. · Phoenix, AZ